Why Choose SkoglandHomes?

When it comes time to sell your home—likely your largest personal investment—you want to work with an experienced REALTOR® you can count on—someone who will produce results for you and provide an unparalleled customer experience. With Eric Skogland and the SkoglandHomes team at your side, you can rest assured that the sale of your home will be effectively managed from start to finish. 

Our Comprehensive Listing Service includes all of the real estate services and marketing required to sell your home successfully:

• Specialized skills, knowledge, and an understanding of the GTA market

• Pricing your home correctly

• Preparing your home for sale with professional staging, inside and out, for maximum impact

• Effective online and offline marketing to attract buyers

• Strong offer negotiation skills to deliver the best price and terms

• Navigating inspections, conditions and the details (no matter how big or small)

• Successfully closing the deal

Work with an (awesome) agent who has specialized knowledge and skills—an expertise built on high-quality training and experience.

With 12+ years of experience working in the GTA Real Estate market, as well as a commitment to continual learning and development, Eric Skogland has the expertise to provide you with the best possible real estate service and advice.

Our strong and strategic negotiation skills will help you get the best possible closing terms AND top dollar for your property.

Purchase offers on your home may be complicated and might contain special clauses. Price is not the only consideration! Understanding contingencies and closing loopholes will make the sale go smoothly. SkoglandHomes will help you understand and evaluate purchase offers, working hard to get you the best possible terms AND top dollar for your property.

We’ve included all the marketing bells and whistles to help your property stand out.

Whether they’re house hunting online or in person, our goal is to create a memorable experience for buyers when they visit your property with professional staging, photography, virtual tour and custom listing website.

Plus, get the RE/MAX marketing advantage.

SkoglandHomes is proudly part of RE/MAX Hallmark Realty Ltd, Brokerage. As the most recognized name in real estate in Canada, when home buyers see the RE/MAX brand (whether on your lawn or online), they understand that you’re working with a market leader.

RE/MAX listings are marketed in Canada and globally to over 100 countries via skoglandhomes.com, remaxhallmark.com, remax.ca and remax.com and global.remax.com. Moreover, RE/MAX brand advertising reaches millions of people every day, helping to drive more potential buyers, more showings and more overall activity to your home.

Marketing to other top agents is critical in generating higher interest in your property. Marketing within our successful RE/MAX REALTOR® network of 115,000 agents means even greater visibility for your home.

We will help you navigate inspections, appraisals and other closing details.

In some cases, the most critical elements of a home sale occur after you and the buyer have reached an agreement. These components of the transaction may include home inspections, objections, resolution deadlines, mortgage lender appraisals, title searches, surveys and more. SkoglandHomes will help you understand the final parts of the process—keeping your sale on track and helping you close with confidence!

When you work with SkoglandHomes, you give back to your community.

SkoglandHomes and RE/MAX Hallmark take community involvement and charity very seriously. When you choose to work with us, you’re helping to make a difference in our City by:

Helping kids get well. Since becoming the exclusive real estate sponsor of Children’s Miracle Network in 1992, RE/MAX Sales Associates have donated more than $100 million to help millions of kids. A portion of every SkoglandHomes sale is contributed to the Children’s Miracle Network.

Helping to find a cure for breast cancer. RE/MAX is a national sponsor for Run for the Cure and Yard Sale for the Cure. SkoglandHomes’ annual Yard Sale for the Cure donates 100% of proceeds to breast cancer research.

Helping to support East-End charities. Eric is a proud member of 100 Guys Who Care—a bunch of guys from Toronto’s East End who are committed to giving back to the community. They come together a few times a year to collectively make a donation to a chosen East-End charity.

About the Comprehensive Listing Service

The SkoglandHomes Comprehensive Listing Service is our all-inclusive, highly effective service package for home sellers. It includes all of the services and expertise required to sell your home successfully:

Preparing Your Property for Sale

• Initial consultation with a professional interior stylist / home stager for cosmetic, decluttering and organization recommendations (this is in preparation for staging)

• Recommendations for a variety of great service providers (if required—mortgage specialists, home inspectors, lawyers, contractors, handyman, plumbers, painters, home organization specialists, dog walkers, you name it!)

• Discount for temporary storage (if required)

• Full or partial staging

Determining Market Value

• Written estimate of market value or Competitive Market Analysis (CMA)

• Strategic pricing to result in the highest possible purchase price for your property

Marketing Your Property

• Professional photography of your property

• 360° click-through virtual tour

• Custom listing website (eg. www.1234TorontoSt.com)

• Video marketing and advertising on SkoglandHomes social media (Facebook and Instagram)

• For Sale sign with custom website rider and open house advertisement

• Custom print marketing including flyers, mortgage financing and feature sheets

• Featured and presented at multiple RE/MAX Hallmark agent tour meetings

• Listing featured in the RE/MAX Hallmark and SkoglandHomes newsletters

• Exclusive marketing through RE/MAX Hallmark Networking, Broker Bay and RE/MAX Global

• Live MLS listing

Selling Your Property

• (Recommended) Minimum of 4 hours virtual OR 8 hours in-person open housing (latter dependant on COVID-19 guidelines from the Government of Ontario)

• Organization and facilitation of showings, inspections and offer presentations­—at your convenience

• Preparation and organization of post-sale paperwork

• Working together with your lawyer to ensure a smooth closing

• Negotiating the best price possible to put the most money in your pocket at the end of the day

Preparing Your Home for Sale

In today’s Toronto market, you want you home to stand out from the rest. Included in the Comprehensive Listing Service is top-to-bottom cleaning and full or partial staging to prepare your property for listing. Our goal is to maximize layout, highlight key features, and create an overall clean and neutral space buyers can envision themselves living in.

During the initial walk-through of your home with our professional home stylist, they may recommend some decluttering to help your home feel larger and eliminate possible distractions that could take a buyer’s eye away from key features. Minor improvements, like painting, may also be recommended.

The Importance of Staging

Great staging does more than make a house “look pretty”. It provides a memorable experience for buyers, who while touring the home can imagine themselves living in it.

• According to RESA (Real Estate Staging Association, North America), staged properties sold up to 90% faster than un-staged properties (2016).

• Effective staging helps to maximize the perceived size and flow of a space. Believe it or not, a properly-furnished room can feel larger than an empty one!

• Staging helps a space to feel fresh and clean—and can distract from minor cosmetic imperfections, especially in older homes.

• Staging can help spark ideas for design-savvy buyers or give a direct framework for those not sure where to start.

Determining Market Value

Before setting the asking price, you must determine the value of your property—or simply what a buyer would pay for it in the current market. The value of your property is not determined by what you paid for it, how you upgraded it, or even necessarily what your neighbour sold for.

There are 6 major factors that affect market value: price, supply and demand, seasonal markets, mortgage rates, condition of property, and location, location, location. The real estate market is in constant motion. Working with a knowledgeable REALTOR will help you understand how these conditions can affect the sale of your home.

Competitive Market Analysis (CMA)

At this stage of the listing process you will receive a Competitive Market Analysis (CMA)—a written estimate of value based on the analysis of:

• Similar homes for sale now, showing what homes we are competing against. Buyers compare your home to these homes.

• Similar homes recently sold, showing what buyers are willing to pay for this kind of home, in this area, at this time. 

• Expired listings and similar homes unsold for 90 days or more­, illustrating the problems of overpricing.

Determining Asking Price

Once we have determined your home’s value, we’ll help you strategically set the asking price. If the price is set too high, it may deter prospective buyers. Too low and buyers may be less likely to pay the actual market value. We can help you determine that “just right” asking price, resulting in the highest possible purchase price for your property.

Marketing Your Property

The SkoglandHomes Comprehensive Listing Service includes a marketing plan that will create a memorable experience for buyers, whether they’re house hunting in person or online.

Professional Photography, Virtual Tour & Video Marketing

Beautiful professional photography, 360° click-though virtual tour and video marketing will highlight the attractive key features of your property and maximize online engagement. Buyers will fall in love with your property before they even book a showing!

See an example of a 360° Virtual Tour →

Custom Listing Website

Nowadays, over 95% of buyers search for properties online. The SkoglandHomes Comprehensive Listing Service includes an attractive custom website for your property (eg 123TorontoSt.com) to showcase all listing features, photography and virtual tour. The listing website makes sharing property details with online house hunters quick and easy.

Online Advertising via Social Media

Your property listing will be strategically featured on the SkoglandHomes social media pages. To maximize reach we also use Facebook Ads to target thousands of potential buyers on Facebook and Instagram.

Print Marketing

Prospective buyers can leave a SkoglandHomes property with a detailed and visually appealing feature booklet* that will help your property stand out, while also giving them the important feature information they need to remember. Also, the For Sale sign on your lawn comes with a custom website rider, directing passers-by to your custom listing website.

*To minimize the risk of infection during the COVID-19 pandemic, printed feature sheets have been discontinued indefinitely. For the time being, buyers who visit your property for showing will be greeted with a sign and QR code directing them to the custom listing website.

Network Marketing

SkoglandHomes has a large database of Realtors® and buyers to advertise your property to. This includes investors as well as people looking to upsize or downsize. 

Our Brokerage, RE/MAX Hallmark Realty Ltd. boasts the largest REALTOR® network in Canada. Globally, the RE/MAX network is 115,000+ agents strong. Access to these large and invaluable REALTOR® networks is often a great way to find serious buyers for your property.

Looking for more information?

Call me directly at 647.300.7019, or fill out the contact form below and I’ll get back to you as soon as possible.